It's not every day that you're briefed to promote mindfulness and meditation on 180inches of pixels on Europe's busiest street.

As part of a brand partnership with Selfridges to promote their No Noise campaign, I worked with Headspace to create an interactive installation on Oxford Street to encourage passersby to take a moment to pause.

Starting with a noisy scene made out of a cloud particle system that shows silhouettes of passersby, the installation springs into life when someone takes a moment to pause in front of it. The clouds explode and disperse, before re-forming to show the tag line, "No matter how many clouds, the blue sky is always there" and to invite the user inside the store.

Tech used: openFrameworks, Kinect, C++, OpenGL shaders (GLSL)